From the Cormorant Books blog. This is the fourth installment in a series of original posts by Silver Salts author Mark Blagrave.
In my (admittedly limited) experience, book signings come in two basic temperatures: Hot and Cold. The Hot are usually associated with readings; the Cold, with random appearances in bookstores. Signees at the hot ones are there on purpose. They know something of the book, even if it’s only what you have just read to them five minutes ago. Signees at the cold ones are more likely to be there by accident.