One of the most common questions I get asked when I tell people I'm an author is "Where can I buy your book?" I suppose it's a legitimate question, like, I might say, "Out of the trunk of my car." Which wouldn't be the worst thing I could do -- that's how author Lisa Genova first sold her now bestseller (and inspiration for the soon to be widely released film starring Julianne Moore).
But it's easier to sell more books if you don't have to rely on driving around the city, shouting that you've got books in your trunk, hoping someone wants one. But once your book is written, how does anyone find out about it? Marketing.
Today I’m talking to Erin Creasey, the Sales & Marketing Director at ECW Press. Erin’s been at ECW for almost seven years.