“My last book did not get a single review,” a friend told me last year after the release of his third title. “The publisher didn’t do anything to promote it, and I didn’t have time.”
This is, unfortunately, a story I’ve heard many times. And unfortunately, sometimes promotional promises are made by publishers when a book is sold. They say they’ll make an effort to push it, but that effort might not be what a book needs.
And it’s also very common to hear writers talk about not knowing how to promote themselves to the press or to book bloggers.
For some, self-promotion comes as naturally as breathing while it makes others want to curl up and die. But often, even those who are uncomfortable promoting themselves still want their work to be recognized, and rightly so.